Tribulus on the European supplement market
Most ingredient pages tell you what Tribulus is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 754 Tribulus products from 329 brands across the EU and US. 55 brands advertise it on Meta right now, and new-ad activity cooled 39% in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Tribulus ads launched per month on Meta — last 6 months.
How brands use Tribulus, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 93 | 39 | 7 | 3 | €34.90 |
| United Kingdom | 171 | 54 | 1 | 1 | £39.99 |
| France | 39 | 25 | 34 | 7 | €27.90 |
| Italy | 80 | 40 | 135 | 7 | €25.00 |
| Spain | 58 | 38 | 50 | 8 | €26.13 |
| Romania | 166 | 56 | 37 | 15 | 108.00 RON |
| United States | 48 | 26 | 2 | 1 | $35.95 |
| Austria | 12 | 11 | 55 | 5 | €29.99 |
Who is on the shelf right now
Top brands by number of Tribulus products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Tribulus Extract | 333 |
| Tribulus (fructus) | 91 |
| Tribulus terrestris L. | 76 |
| Tribulus (saponins) (extract) | 43 |
| Tribulus (whole plant) | 41 |
| Tribulus (saponins) | 36 |
Regulatory & positioning
| Botanical source | Tribulus terrestris |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sexual health, energy |
No EFSA-authorized health claim exists for Tribulus, yet brands market it for sexual health, energy — the gap between claim and positioning is itself a competitive signal.
Where Tribulus shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Tribulus?
Tribulus terrestris is a plant-derived botanical extract commonly used in dietary supplements. It is frequently included in formulations marketed for sexual health and energy enhancement. The extract contains various bioactive compounds such as saponins, which are believed to contribute to its popularity in these product categories. Tribulus is often found in combination with other herbal ingredients in complex blends targeting adult consumers interested in vitality and performance-related supplements. Its use is primarily in plant-based or herbal supplement lines rather than isolated nutrient products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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