Trace Minerals on the European supplement market
Most ingredient pages tell you what Trace Minerals is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 45 Trace Minerals products from 29 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Trace Minerals ads launched per month on Meta — last 6 months.
How brands use Trace Minerals, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 16 | 9 | 1 | 1 | £34.99 |
| Italy | 0 | 0 | 1 | 1 | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 2 | 2 | — | — | — |
| United States | 26 | 17 | 12 | 7 | $45.50 |
Who is on the shelf right now
Top brands by number of Trace Minerals products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Complex urme minerale (ConcenTrace®) | 16 |
| Minerale esențiale (complex) | 9 |
| Minerale esențiale (ionic) | 5 |
| Trace minerals | 4 |
| Minerale esențiale (with fulvic acid) | 3 |
| Minerale esențiale (liquid colloidal blend) | 2 |
Regulatory & positioning
| Botanical source | Trace minerals |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration, immunity |
No EFSA-authorized health claim exists for Trace Minerals, yet brands market it for hydration, immunity — the gap between claim and positioning is itself a competitive signal.
Where Trace Minerals shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Trace Minerals?
Trace minerals are a category of essential inorganic elements required by the body in very small amounts. They include elements such as zinc, copper, manganese, selenium, and chromium. These minerals are commonly incorporated into dietary supplements, particularly those marketed for hydration and immunity. Trace minerals are often added to formulations to complement electrolyte blends or to provide a broad spectrum of mineral support. They are typically found in multivitamin/mineral complexes, electrolyte powders, and immune support products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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