Tongkat Ali on the European supplement market
Most ingredient pages tell you what Tongkat Ali is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 275 Tongkat Ali products from 102 brands across the EU and US. 20 brands advertise it on Meta right now, and new-ad activity cooled 69% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €31.
New Tongkat Ali ads launched per month on Meta — last 6 months.
How brands use Tongkat Ali, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 2 | — | — | — |
| United Kingdom | 128 | 36 | 57 | 6 | £48.95 |
| France | 4 | 2 | 5 | 2 | — |
| Italy | 4 | 2 | 6 | 1 | — |
| Spain | 5 | 4 | 14 | 1 | €30.95 |
| Romania | 5 | 4 | — | — | — |
| United States | 124 | 50 | 52 | 9 | $58.95 |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Tongkat Ali products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Tongkat Ali Extract | 135 |
| Eurycomanone | 78 |
| Tongkat Ali | 34 |
| Tongkat Ali (whole-root) | 13 |
| Eurycoma longifolia Jack | 9 |
| Tongkat Ali Extract | 9 |
Regulatory & positioning
| Botanical source | Eurycoma longifolia |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | mens health, sexual health, energy |
No EFSA-authorized health claim exists for Tongkat Ali, yet brands market it for mens health, sexual health, energy — the gap between claim and positioning is itself a competitive signal.
Where Tongkat Ali shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Tongkat Ali?
Tongkat Ali (Eurycoma longifolia) is a botanical extract derived from the root of a Southeast Asian plant. It is commonly used in dietary supplements formulated for men’s health, sexual health, and energy. As a plant extract, it is often included in complex blends targeting these categories, valued for its traditional use in herbal formulations. Tongkat Ali is typically standardized to specific bioactive compounds to ensure consistency in supplement production. It is found in various formats, including capsules, tablets, and liquid extracts, catering to a range of product types within the natural health market.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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