Thyme on the European supplement market
Most ingredient pages tell you what Thyme is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 771 Thyme products from 261 brands across the EU and US. 27 brands advertise it on Meta right now, and new-ad activity grew 8% in the last 30 days. United Kingdom shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €21.
New Thyme ads launched per month on Meta — last 6 months.
How brands use Thyme, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 81 | 32 | 11 | 5 | €21.90 |
| United Kingdom | 66 | 40 | 46 | 3 | £29.99 |
| France | 43 | 22 | — | — | €13.30 |
| Italy | 41 | 20 | 14 | 3 | €17.90 |
| Spain | 93 | 38 | 4 | 4 | €22.06 |
| Romania | 332 | 48 | 20 | 5 | 52.30 RON |
| United States | 41 | 24 | 35 | 4 | $30.86 |
| Austria | 5 | 3 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Thyme products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ulei esential de cimbru (extract) | 165 |
| Oregano Essential Oil | 138 |
| Cimbru | 103 |
| Thyme Essential Oil | 101 |
| Thymus vulgaris Extract | 75 |
| Cimbru (herb) Extract | 44 |
Regulatory & positioning
| Botanical source | Thymus vulgaris |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, gut health, urinary kidney |
No EFSA-authorized health claim exists for Thyme, yet brands market it for immunity, gut health, urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Thyme shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Thyme?
Thyme (Thymus vulgaris) is a botanical extract derived from the leaves and flowering tops of the thyme plant. It is commonly incorporated into dietary supplements as a plant-based ingredient. Thyme is used in products marketed for immunity, gut health, and urinary or kidney support. Its essential oils and phytochemicals contribute to its inclusion in formulations targeting these categories. Thyme extract is often combined with other herbal ingredients in complex blends designed for general wellness and functional support within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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