Theanine on the European supplement market
Most ingredient pages tell you what Theanine is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 54 Theanine products from 43 brands across the EU and US. 27 brands advertise it on Meta right now, and new-ad activity cooled 30% in the last 30 days. Germany shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €42.
New Theanine ads launched per month on Meta — last 6 months.
How brands use Theanine, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 8 | 8 | 60 | 10 | €49.99 |
| United Kingdom | 8 | 5 | — | — | £27.72 |
| France | 5 | 3 | 23 | 3 | €44.99 |
| Italy | 6 | 5 | 8 | 1 | €30.95 |
| Spain | 4 | 4 | — | — | — |
| Romania | 5 | 4 | — | — | — |
| United States | 15 | 11 | — | — | $52.75 |
| Austria | 1 | 1 | 26 | 6 | — |
Who is on the shelf right now
Top brands by number of Theanine products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Theanine | 44 |
| Teanină (L-) | 5 |
| Teanină (L-form) | 3 |
| Teanină (L-theanine) | 2 |
Regulatory & positioning
| Botanical source | Theanine |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, sleep |
No EFSA-authorized health claim exists for Theanine, yet brands market it for stress, sleep — the gap between claim and positioning is itself a competitive signal.
Where Theanine shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Theanine?
Theanine is an amino acid primarily found in tea leaves, often used in dietary supplements. It is commonly included in formulations marketed for stress, mood, and sleep support. Theanine is valued for its potential to complement other ingredients in products aimed at relaxation and mental well-being. It is typically incorporated in capsules, powders, and functional beverages. As a naturally occurring compound, theanine is frequently combined with other botanicals or nutrients to address consumer interest in calming and restful supplement options.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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