Terminalia Bellirica on the European supplement market
Most ingredient pages tell you what Terminalia Bellirica is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 73 Terminalia Bellirica products from 26 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Terminalia Bellirica ads launched per month on Meta — last 6 months.
How brands use Terminalia Bellirica, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 15 | 6 | — | — | €27.99 |
| United Kingdom | 24 | 3 | — | — | £1980.00 |
| France | 1 | 1 | 1 | 1 | — |
| Spain | 2 | 1 | — | — | — |
| Romania | 20 | 9 | — | — | 34.99 RON |
| United States | 5 | 2 | 1 | 1 | $42.83 |
| Switzerland | 3 | 2 | — | — | — |
| Hungary | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Terminalia Bellirica products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Belleric | 22 |
| Terminalia bellirica | 16 |
| Belleric | 11 |
| Belleric Myrobalan | 8 |
| Bibhitaki | 8 |
| Bibhitaki | 5 |
Regulatory & positioning
| Botanical source | Terminalia bellirica |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, immunity |
No EFSA-authorized health claim exists for Terminalia Bellirica, yet brands market it for liver health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Terminalia Bellirica shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Terminalia Bellirica?
Terminalia bellirica is a botanical extract derived from the fruit of the Terminalia bellirica tree, commonly used in traditional herbal formulations. It is classified as a plant extract and is incorporated into various dietary supplements. Terminalia bellirica is often found in products marketed for liver health and immunity. Its inclusion in formulations typically targets consumers interested in natural or herbal supplement options. The extract contains a range of phytochemicals, contributing to its use in complex botanical blends within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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