Tea Tree on the European supplement market
Most ingredient pages tell you what Tea Tree is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 143 Tea Tree products from 56 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €21.
New Tea Tree ads launched per month on Meta — last 6 months.
How brands use Tea Tree, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 2 | — | — | €22.78 |
| United Kingdom | 13 | 6 | — | — | £11.99 |
| France | 8 | 6 | — | — | €23.54 |
| Italy | 22 | 14 | 2 | 1 | €18.10 |
| Spain | 9 | 4 | — | — | — |
| Romania | 72 | 17 | — | — | 43.00 RON |
| United States | 5 | 4 | — | — | $57.95 |
| Poland | 5 | 1 | — | — | 118.00 PLN |
Who is on the shelf right now
Top brands by number of Tea Tree products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Tea Tree Oil | 130 |
| Arbore de ceai Extract | 6 |
| Arbore de ceai (leaf water) | 3 |
| Melaleuca alternifolia | 2 |
| Tea Tree Oil | 2 |
Regulatory & positioning
| Botanical source | Melaleuca alternifolia |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, respiratory |
No EFSA-authorized health claim exists for Tea Tree, yet brands market it for immunity, respiratory — the gap between claim and positioning is itself a competitive signal.
Where Tea Tree shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Tea Tree?
Tea Tree (Melaleuca alternifolia) is a botanical extract derived from the leaves of the Melaleuca alternifolia plant. It is commonly used in supplement formulations as a plant-based ingredient. Tea Tree extract is typically included in products marketed for immunity and respiratory health, often combined with other botanicals or supportive compounds. Its natural origin and distinctive profile make it a versatile component in various supplement categories focused on general wellness and topical applications.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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