Tea on the European supplement market
Most ingredient pages tell you what Tea is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 3,259 Tea products from 843 brands across the EU and US. 132 brands advertise it on Meta right now, and new-ad activity cooled 32% in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €30.
New Tea ads launched per month on Meta — last 6 months.
How brands use Tea, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 627 | 129 | 288 | 16 | €34.90 |
| United Kingdom | 570 | 151 | 57 | 5 | £29.99 |
| France | 177 | 75 | 41 | 14 | €29.93 |
| Italy | 284 | 95 | 79 | 20 | €28.00 |
| Spain | 313 | 97 | 104 | 15 | €27.80 |
| Romania | 520 | 80 | 310 | 21 | 118.76 RON |
| United States | 207 | 102 | 11 | 8 | $45.31 |
| Austria | 63 | 19 | 55 | 5 | €25.93 |
Who is on the shelf right now
Top brands by number of Tea products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ceai verde | 2,761 |
| Extract | 260 |
| Epigallocatechin Gallate | 69 |
| Ceai | 41 |
| Ceai (matcha) | 38 |
| Green Tea | 26 |
Regulatory & positioning
| Botanical source | Tea |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, cholesterol, brain health |
No EFSA-authorized health claim exists for Tea, yet brands market it for heart health, cholesterol, brain health — the gap between claim and positioning is itself a competitive signal.
Where Tea shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Tea?
Tea is a botanical extract derived from the leaves of the Camellia sinensis plant. It contains a variety of bioactive compounds, including polyphenols, catechins, and caffeine. Tea extracts are commonly used in dietary supplements formulated for heart health, cholesterol management, and cognitive function. These supplements often target consumers interested in natural plant-based ingredients. Tea is available in various forms, such as powders, capsules, and liquid extracts, allowing for versatile inclusion in different supplement formats.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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