Taurine on the European supplement market
Most ingredient pages tell you what Taurine is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 2,116 Taurine products from 586 brands across the EU and US. 87 brands advertise it on Meta right now, and new-ad activity cooled 9% in the last 30 days. Austria shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €27.
New Taurine ads launched per month on Meta — last 6 months.
How brands use Taurine, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 373 | 98 | 128 | 9 | €32.99 |
| United Kingdom | 434 | 86 | 14 | 2 | £32.99 |
| France | 106 | 58 | 97 | 18 | €29.00 |
| Italy | 187 | 63 | 21 | 9 | €24.95 |
| Spain | 193 | 73 | 44 | 15 | €25.90 |
| Romania | 264 | 44 | 26 | 7 | 129.00 RON |
| United States | 215 | 79 | 22 | 9 | $39.99 |
| Austria | 47 | 16 | 219 | 5 | €22.99 |
Who is on the shelf right now
Top brands by number of Taurine products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Taurine | 1,895 |
| Taurină (free form) | 137 |
| Taurine (L-form) | 49 |
| Taurină (L-) | 26 |
| Taurină (L-taurine) | 3 |
| Taurine Taurate | 2 |
Regulatory & positioning
| Botanical source | Taurine |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, sports recovery |
No EFSA-authorized health claim exists for Taurine, yet brands market it for energy, sports recovery — the gap between claim and positioning is itself a competitive signal.
Where Taurine shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Taurine?
Taurine is a sulfur-containing amino acid commonly used in dietary supplements. It is frequently included in formulations marketed for energy and sports recovery products. Taurine is valued for its role as a conditionally essential amino acid in various metabolic processes. It is often found in energy drinks, workout supplements, and formulations aimed at physical performance and endurance. Taurine is typically sourced synthetically for use in supplement manufacturing, providing formulators with a stable and versatile ingredient option.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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