Tannins on the European supplement market
Most ingredient pages tell you what Tannins is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 22 Tannins products from 13 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Austria shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €39.
New Tannins ads launched per month on Meta — last 6 months.
How brands use Tannins, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 9 | 3 | — | — | €38.90 |
| United Kingdom | 2 | 2 | — | — | — |
| France | 2 | 2 | — | — | — |
| Spain | 2 | 1 | — | — | — |
| Romania | 7 | 5 | 3 | 2 | 8.00 RON |
| Austria | 0 | 0 | 5 | 1 | — |
Who is on the shelf right now
Top brands by number of Tannins products, and the forms they use.
Regulatory & positioning
| Botanical source | Tannins |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Tannins, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Tannins shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Tannins?
Tannins are a class of polyphenolic compounds commonly found in various plant sources such as bark, leaves, and fruits. They are categorized as plant-derived botanical extracts and are frequently incorporated into dietary supplements. Tannins are used in products marketed for gut health and immunity, often due to their astringent properties and potential interactions with proteins and other biomolecules. These compounds are valued in formulations targeting digestive wellness and immune system support, typically in combination with other botanical ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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