Sweet potato on the European supplement market
Most ingredient pages tell you what Sweet potato is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 35 Sweet potato products from 23 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €35.
How brands use Sweet potato, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 8 | 2 | — | — | €34.90 |
| United Kingdom | 7 | 6 | — | — | £24.99 |
| Italy | 3 | 3 | — | — | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 2 | 1 | — | — | — |
| United States | 13 | 9 | — | — | $26.99 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Sweet potato products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cartof dulce (flour) | 10 |
| Cartof dulce (tuber) | 8 |
| Cartof dulce Extract | 6 |
| Cartof dulce (organic) | 6 |
| Ipomoea batatas (L.) Poir | 3 |
| Ipomoea batatas Extract | 2 |
Regulatory & positioning
| Botanical source | Ipomoea batatas |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar, heart health |
No EFSA-authorized health claim exists for Sweet potato, yet brands market it for blood sugar, heart health — the gap between claim and positioning is itself a competitive signal.
Where Sweet potato shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sweet potato?
Sweet potato (Ipomoea batatas) is a plant-based ingredient commonly used as a source of natural carbohydrates, dietary fiber, and various phytonutrients. It is often included in supplements formulated for blood sugar management and heart health. Sweet potato extracts or powders are utilized in products targeting metabolic wellness and cardiovascular support, typically in combination with other botanical or nutritional ingredients. As a botanical extract, it provides a complex matrix of nutrients rather than isolated compounds, making it suitable for formulations emphasizing whole-food or plant-based components.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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