Sunflower on the European supplement market
Most ingredient pages tell you what Sunflower is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 478 Sunflower products from 184 brands across the EU and US. 13 brands advertise it on Meta right now, and new-ad activity grew 50% in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €24.
New Sunflower ads launched per month on Meta — last 6 months.
How brands use Sunflower, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 125 | 43 | — | — | €27.90 |
| United Kingdom | 94 | 28 | 1 | 1 | £25.00 |
| France | 26 | 13 | 3 | 3 | €29.99 |
| Italy | 44 | 21 | — | — | €12.00 |
| Spain | 23 | 12 | 1 | 1 | €34.90 |
| Romania | 72 | 22 | 26 | 4 | 77.00 RON |
| United States | 38 | 21 | — | — | $47.99 |
| Austria | 26 | 7 | 2 | 2 | €15.90 |
Who is on the shelf right now
Top brands by number of Sunflower products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Helianthus annuus L. | 189 |
| Floarea-Soarelui (ulei esențial) | 66 |
| Floarea-Soarelui (lecithin) | 58 |
| Floarea-Soarelui (extract) | 49 |
| Floarea-Soarelui (protein) | 40 |
| Ulei de floarea-soarelui | 30 |
Regulatory & positioning
| Botanical source | Helianthus annuus L. |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty, immunity, stress |
No EFSA-authorized health claim exists for Sunflower, yet brands market it for beauty, immunity, stress — the gap between claim and positioning is itself a competitive signal.
Where Sunflower shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sunflower?
Sunflower (Helianthus annuus L.) is a botanical ingredient derived from the seeds of the sunflower plant. It is primarily valued for its oil, which is rich in unsaturated fatty acids and often incorporated into dietary supplements. Sunflower extracts and oils are commonly used in products marketed for beauty, immunity, and stress or mood support. The ingredient is appreciated for its natural origin and compatibility with various supplement formats, including softgels, capsules, and topical formulations. Its profile as a plant-based fatty acid source makes it a versatile component in the formulation of wellness and lifestyle supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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