Suma on the European supplement market
Most ingredient pages tell you what Suma is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 24 Suma products from 19 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €34.
New Suma ads launched per month on Meta — last 6 months.
How brands use Suma, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 7 | 7 | — | — | £24.95 |
| France | 1 | 1 | — | — | — |
| Italy | 6 | 4 | 1 | 1 | €30.00 |
| Spain | 6 | 3 | — | — | €38.14 |
| Romania | 1 | 1 | — | — | — |
| United States | 1 | 1 | — | — | — |
| Austria | 1 | 1 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Suma products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Suma Extract | 15 |
| Pfaffia paniculata | 6 |
| Suma | 3 |
Regulatory & positioning
| Botanical source | Pfaffia paniculata |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, brain health, energy |
No EFSA-authorized health claim exists for Suma, yet brands market it for stress, brain health, energy — the gap between claim and positioning is itself a competitive signal.
Where Suma shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Suma?
Suma (Pfaffia paniculata) is a plant-based botanical extract derived from the root of a South American vine. It is commonly used in dietary supplements formulated for stress management, mood enhancement, brain health, and energy support. As a botanical ingredient, Suma is often included in adaptogenic and herbal supplement blends. Its use in products is typically aimed at consumers seeking natural plant-based options within categories focused on mental and physical well-being.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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