Sulfur on the European supplement market
Most ingredient pages tell you what Sulfur is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 35 Sulfur products from 20 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
New Sulfur ads launched per month on Meta — last 6 months.
How brands use Sulfur, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | 2 | 1 | — |
| United Kingdom | 9 | 5 | — | — | £75.50 |
| Italy | 1 | 1 | — | — | — |
| Spain | 4 | 2 | 1 | 1 | — |
| Romania | 5 | 2 | — | — | 42.20 RON |
| United States | 5 | 5 | — | — | $64.99 |
| Austria | 2 | 1 | — | — | — |
| Switzerland | 7 | 2 | — | — | CHF 22.00 |
Who is on the shelf right now
Top brands by number of Sulfur products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Sulfur | 25 |
| Sulf (organic form) | 3 |
| Sulf (methylsulfonylmethane) | 2 |
| Sulf (inorganic) | 2 |
| Sulf (organic) | 1 |
| Sulf (30c) | 1 |
Regulatory & positioning
| Botanical source | Sulfur |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health, beauty |
No EFSA-authorized health claim exists for Sulfur, yet brands market it for joint health, beauty — the gap between claim and positioning is itself a competitive signal.
Where Sulfur shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sulfur?
Sulfur is a mineral element commonly included in dietary supplements. It is often incorporated in formulations marketed for joint health and beauty, particularly in products focusing on skin, hair, and nails. Sulfur is a key component of certain amino acids and compounds that contribute to structural and metabolic functions in the body. In supplement form, it may appear as part of compounds such as MSM (methylsulfonylmethane) or in combination with other minerals and nutrients. Its use is prevalent in both standalone products and complex formulations targeting connective tissue and cosmetic applications.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access