Sugar on the European supplement market
Most ingredient pages tell you what Sugar is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 37 Sugar products from 27 brands across the EU and US. 20 brands advertise it on Meta right now, and new-ad activity cooled 36% in the last 30 days. United States shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €27.
New Sugar ads launched per month on Meta — last 6 months.
How brands use Sugar, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 9 | 5 | 1 | 1 | €27.00 |
| United Kingdom | 12 | 9 | — | — | £30.00 |
| France | 2 | 2 | 12 | 9 | — |
| Italy | 1 | 1 | 1 | 1 | — |
| Spain | 2 | 2 | 1 | 1 | — |
| Romania | 1 | 1 | — | — | — |
| United States | 6 | 4 | 15 | 8 | $35.49 |
| Switzerland | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Sugar products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Sugar | 31 |
| Sugar Cane | 5 |
| Zahăr (brown cane) | 1 |
Regulatory & positioning
| Botanical source | Sugar |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | — |
Where Sugar shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sugar?
Sugar is a carbohydrate commonly used as a sweetening agent in various supplement formulations. It is classified as a simple carbohydrate and can be derived from sources such as sugarcane, sugar beet, or corn. Sugar is often included in products marketed for energy provision, taste enhancement, and palatability improvement. It appears in a range of supplement types, including sports nutrition, meal replacements, and chewable or gummy vitamins. Its primary role is to improve flavor and provide a source of quick energy, rather than as an active ingredient with specific physiological effects.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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