Streptococcus salivarius on the European supplement market
Most ingredient pages tell you what Streptococcus salivarius is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 30 Streptococcus salivarius products from 20 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €22.
New Streptococcus salivarius ads launched per month on Meta — last 6 months.
How brands use Streptococcus salivarius, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 9 | 6 | — | — | €22.00 |
| United Kingdom | 7 | 4 | — | — | £23.50 |
| France | 2 | 2 | — | — | — |
| Italy | 1 | 1 | 25 | 1 | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 3 | 2 | 2 | 1 | — |
| United States | 4 | 2 | — | — | $33.99 |
| Poland | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Streptococcus salivarius products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Streptococcus salivarius K12 | 12 |
| Streptococcus salivarius | 7 |
| Streptococcus salivarius K12 (M18) | 5 |
| Streptococcus salivarius subsp. thermophilus (strain ST81) | 4 |
| Streptococcus salivarius K12 (BLIS K12®) | 3 |
| Streptococcus salivarius K12 (heat-inactivated) | 2 |
Regulatory & positioning
| Botanical source | Streptococcus salivarius |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, respiratory |
No EFSA-authorized health claim exists for Streptococcus salivarius, yet brands market it for immunity, respiratory — the gap between claim and positioning is itself a competitive signal.
Where Streptococcus salivarius shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Streptococcus salivarius?
Streptococcus salivarius is a probiotic bacterium commonly used as an ingredient in dietary supplements. It is classified as a beneficial microorganism and is often included in formulations aimed at oral and respiratory health. This probiotic is typically found in products marketed for immunity and respiratory support. Streptococcus salivarius is incorporated to contribute to the microbial balance in the oral cavity and upper respiratory tract. It is used in various supplement formats, including lozenges, chewables, and powders, targeting consumers interested in maintaining microbial health.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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