Strawberry Powder on the European supplement market
Most ingredient pages tell you what Strawberry Powder is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 175 Strawberry Powder products from 91 brands across the EU and US. 27 brands advertise it on Meta right now, and new-ad activity cooled 68% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €24.
New Strawberry Powder ads launched per month on Meta — last 6 months.
How brands use Strawberry Powder, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 53 | 19 | 126 | 13 | €39.50 |
| United Kingdom | 47 | 27 | — | — | £29.99 |
| France | 3 | 3 | — | — | — |
| Italy | 8 | 4 | 8 | 2 | €9.75 |
| Spain | 6 | 4 | 3 | 2 | €31.60 |
| Romania | 7 | 5 | 4 | 4 | — |
| United States | 30 | 18 | 5 | 2 | $64.99 |
| Austria | 10 | 4 | 4 | 3 | €15.90 |
Who is on the shelf right now
Top brands by number of Strawberry Powder products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Strawberries | 93 |
| Pudră de căpșuni (freeze dried powder) | 29 |
| Pudră de căpșuni (freeze-dried) | 15 |
| Pudră de căpșuni Extract | 9 |
| Strawberries | 4 |
| Strawberries | 4 |
Regulatory & positioning
| Botanical source | Strawberry Powder |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Strawberry Powder, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Strawberry Powder shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Strawberry Powder?
Strawberry powder is a plant-based botanical ingredient derived from dried and ground strawberries. It is commonly used in dietary supplements for its natural flavor and color properties. This ingredient is often included in products marketed for beauty, such as skin health and antioxidant formulations, as well as in general wellness supplements. Strawberry powder provides a source of natural plant compounds and can be combined with other botanical extracts, vitamins, or minerals to enhance product appeal and sensory experience.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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