Stevia on the European supplement market
Most ingredient pages tell you what Stevia is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 360 Stevia products from 137 brands across the EU and US. 42 brands advertise it on Meta right now, and new-ad activity grew 3% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €27.
New Stevia ads launched per month on Meta — last 6 months.
How brands use Stevia, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 73 | 18 | 102 | 7 | €29.93 |
| United Kingdom | 120 | 32 | 16 | 2 | £25.00 |
| France | 9 | 7 | 1 | 1 | €37.90 |
| Italy | 12 | 11 | 12 | 7 | €23.90 |
| Spain | 27 | 11 | 14 | 5 | €25.40 |
| Romania | 37 | 18 | 8 | 4 | 38.06 RON |
| United States | 46 | 15 | 9 | 2 | $35.95 |
| Austria | 4 | 4 | 23 | 2 | — |
Who is on the shelf right now
Top brands by number of Stevia products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Steviolglycoside (steviol glycosides) Extract | 212 |
| Stevia Extract | 29 |
| Stevia | 16 |
| Stevia Leaf Powder | 15 |
| Stevia Rebaudiana Bertoni (glycosides) | 11 |
| Candyleaf, sweetleaf, sugarleaf (leaf powder) | 11 |
Regulatory & positioning
| Botanical source | Stevia rebaudiana |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss |
No EFSA-authorized health claim exists for Stevia, yet brands market it for weight loss — the gap between claim and positioning is itself a competitive signal.
Where Stevia shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Stevia?
Stevia (Stevia rebaudiana) is a natural plant extract derived from the leaves of the Stevia plant. It is primarily used as a non-nutritive sweetener in dietary supplements and functional foods. Stevia is commonly incorporated into products marketed for weight loss, as well as in formulations aimed at sugar reduction or calorie control. It is valued for its intense sweetness without adding calories or carbohydrates. Stevia is often found in powder, liquid, or extract form and can be combined with other sweeteners or ingredients depending on the product’s formulation needs.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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