St. John's Wort Extract on the European supplement market
Most ingredient pages tell you what St. John's Wort Extract is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 489 St. John's Wort Extract products from 160 brands across the EU and US. 19 brands advertise it on Meta right now, and new-ad activity cooled 29% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €23.
New St. John's Wort Extract ads launched per month on Meta — last 6 months.
How brands use St. John's Wort Extract, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 37 | 16 | — | — | €22.99 |
| United Kingdom | 18 | 8 | — | — | £15.49 |
| France | 19 | 12 | 3 | 2 | €20.05 |
| Italy | 34 | 21 | 6 | 2 | €23.45 |
| Spain | 45 | 21 | 33 | 3 | €24.99 |
| Romania | 261 | 41 | 62 | 10 | 38.72 RON |
| United States | 49 | 22 | — | — | $27.47 |
| Austria | 4 | 4 | — | — | €22.99 |
Who is on the shelf right now
Top brands by number of St. John's Wort Extract products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Sunătoare Extract | 247 |
| St. John's Wort | 39 |
| St. John's Wort | 26 |
| St. John's Wort | 26 |
| St. John's Wort | 16 |
| St. John's Wort Oil | 15 |
Regulatory & positioning
| Botanical source | Hypericum perforatum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, brain health |
No EFSA-authorized health claim exists for St. John's Wort Extract, yet brands market it for stress, brain health — the gap between claim and positioning is itself a competitive signal.
Where St. John's Wort Extract shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is St. John's Wort Extract?
St. John’s Wort Extract (Hypericum perforatum) is a botanical extract derived from the flowering tops of the Hypericum perforatum plant. It is commonly used in dietary supplements formulated for stress management and mood support, as well as cognitive and brain health products. This extract contains various bioactive compounds, including hypericin and hyperforin, which contribute to its profile. St. John’s Wort Extract is typically included in herbal and botanical supplement lines aimed at consumers seeking natural options related to mental well-being and emotional balance.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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