Squalene on the European supplement market
Most ingredient pages tell you what Squalene is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 26 Squalene products from 9 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Poland shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Squalene, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 15 | 2 | — | — | £43.59 |
| France | 1 | 1 | — | — | — |
| Spain | 2 | 1 | — | — | — |
| Romania | 1 | 1 | — | — | — |
| Poland | 6 | 3 | 1 | 1 | 84.90 PLN |
Who is on the shelf right now
Top brands by number of Squalene products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Squalene | 25 |
| Scualen (vegetal) | 1 |
Regulatory & positioning
| Botanical source | Squalene |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Squalene, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Squalene shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Squalene?
Squalene is a naturally occurring triterpene hydrocarbon classified as a lipid. It is commonly sourced from shark liver oil, olive oil, and certain plant oils. Squalene is used in dietary supplements formulated for its role as a precursor to various sterols and its antioxidant properties. It is often included in products marketed for immunity and longevity. Due to its lipid nature, squalene is typically incorporated into oil-based or softgel supplement formats.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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