Squalane on the European supplement market
Most ingredient pages tell you what Squalane is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 24 Squalane products from 10 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €34.
How brands use Squalane, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 2 | — | — | — |
| Italy | 5 | 1 | — | — | €33.99 |
| Romania | 6 | 2 | — | — | 95.00 RON |
| United States | 6 | 2 | — | — | $94.50 |
| Poland | 3 | 2 | — | — | — |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Squalane products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Squalane | 23 |
| Squalane (ulei esențial) | 1 |
Regulatory & positioning
| Botanical source | Squalane |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Squalane, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Squalane shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Squalane?
Squalane is a saturated fatty acid derived primarily from plant sources such as olives and sugarcane. It is commonly used in dietary supplements and topical formulations marketed for beauty and skincare applications. As a stable and lightweight emollient, squalane is incorporated in products aimed at hydration and skin conditioning. Its chemical structure allows for good absorption and compatibility with other ingredients in formulations. Squalane is valued for its use in supplements and cosmetic products targeting consumers interested in maintaining skin appearance and texture.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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