Spirulina on the European supplement market
Most ingredient pages tell you what Spirulina is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,443 Spirulina products from 504 brands across the EU and US. 82 brands advertise it on Meta right now, and new-ad activity grew 11% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €28.
New Spirulina ads launched per month on Meta — last 6 months.
How brands use Spirulina, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 183 | 80 | 243 | 11 | €29.95 |
| United Kingdom | 230 | 82 | — | — | £25.00 |
| France | 110 | 49 | 32 | 13 | €26.90 |
| Italy | 145 | 56 | 93 | 14 | €26.20 |
| Spain | 98 | 48 | 21 | 7 | €28.95 |
| Romania | 276 | 55 | 276 | 16 | 94.50 RON |
| United States | 99 | 54 | 3 | 3 | $35.99 |
| Austria | 30 | 15 | 35 | 4 | €24.95 |
Who is on the shelf right now
Top brands by number of Spirulina products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Arthrospira platensis Gomont 1892 | 838 |
| Spirulină Extract | 147 |
| Spirulină (60% protein) | 109 |
| Spirulină (blue powder) | 97 |
| Spirulină (pigment) | 38 |
| Spirulină (raw living) | 33 |
Regulatory & positioning
| Botanical source | Arthrospira platensis |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, weight loss, stress |
No EFSA-authorized health claim exists for Spirulina, yet brands market it for immunity, weight loss, stress — the gap between claim and positioning is itself a competitive signal.
Where Spirulina shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Spirulina?
Spirulina (Arthrospira platensis) is a blue-green microalga classified as a botanical extract. It is rich in proteins, vitamins, minerals, and pigments such as phycocyanin. Spirulina is commonly used in dietary supplements, including powders, tablets, and capsules. It is often included in products marketed for immunity, weight management, and mood or stress support. Due to its nutrient profile, it is favored in formulations targeting overall wellness and energy.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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