Spearmint on the European supplement market
Most ingredient pages tell you what Spearmint is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 52 Spearmint products from 39 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €43.
New Spearmint ads launched per month on Meta — last 6 months.
How brands use Spearmint, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 6 | 28 | 1 | €43.34 |
| United Kingdom | 18 | 9 | — | — | £29.95 |
| France | 3 | 3 | — | — | — |
| Spain | 1 | 1 | 1 | 1 | — |
| Romania | 10 | 8 | — | — | 40.00 RON |
| United States | 10 | 8 | — | — | $24.95 |
| Austria | 2 | 2 | 4 | 1 | — |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Spearmint products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mentă-creață (ulei esențial) | 17 |
| Mentă-creață | 14 |
| Mentă-creață Extract | 13 |
| Frunze de Mentă-creață (var. crispa) | 3 |
| Mentă-creață (phenolic complex) | 3 |
| Mentă-creață Marin | 1 |
Regulatory & positioning
| Botanical source | Mentha spicata |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health |
No EFSA-authorized health claim exists for Spearmint, yet brands market it for gut health — the gap between claim and positioning is itself a competitive signal.
Where Spearmint shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Spearmint?
Spearmint (Mentha spicata) is a botanical extract derived from the leaves of the spearmint plant. It is commonly incorporated in dietary supplements used in products marketed for gut health, digestive comfort, and overall wellness formulations. Spearmint extract contains various phytochemicals, including essential oils and polyphenols, which contribute to its characteristic aroma and flavor profile. It is often used in combination with other botanical ingredients to enhance sensory appeal and formulation diversity in chewables, capsules, and liquid supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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