Soybean on the European supplement market
Most ingredient pages tell you what Soybean is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 49 Soybean products from 30 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €25.
New Soybean ads launched per month on Meta — last 6 months.
How brands use Soybean, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 20 | 7 | 2 | 2 | €40.47 |
| United Kingdom | 2 | 2 | — | — | — |
| France | 7 | 5 | 1 | 1 | €12.95 |
| Italy | 8 | 7 | — | — | €32.90 |
| Spain | 8 | 5 | 1 | 1 | €14.43 |
| Romania | 1 | 1 | — | — | — |
| United States | 2 | 2 | 1 | 1 | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Soybean products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Glycine max L. | 48 |
| Soy | 1 |
Regulatory & positioning
| Botanical source | Glycine max L. |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, hormonal |
No EFSA-authorized health claim exists for Soybean, yet brands market it for womens health, hormonal — the gap between claim and positioning is itself a competitive signal.
Where Soybean shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Soybean?
Soybean (Glycine max L.) is a plant-based ingredient derived from the legume Glycine max. It is commonly used as a source of protein, isoflavones, and other phytochemicals in dietary supplements. Soybean extracts and isolated components are frequently included in formulations aimed at women’s health and hormonal balance. These products often target consumers interested in botanical or plant-based options. Soybean is typically found in capsules, powders, and functional food supplements within the broader category of plant/botanical extracts.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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