Soy Protein on the European supplement market
Most ingredient pages tell you what Soy Protein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 492 Soy Protein products from 134 brands across the EU and US. 12 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €18.
New Soy Protein ads launched per month on Meta — last 6 months.
How brands use Soy Protein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 82 | 30 | 10 | 5 | €28.90 |
| United Kingdom | 219 | 43 | — | — | £25.99 |
| France | 10 | 4 | 5 | 2 | €8.35 |
| Italy | 35 | 10 | 3 | 2 | €3.25 |
| Spain | 48 | 19 | — | — | €22.06 |
| Romania | 43 | 17 | — | — | 80.00 RON |
| United States | 6 | 2 | 3 | 1 | $32.99 |
| Austria | 27 | 4 | 3 | 2 | €28.90 |
Who is on the shelf right now
Top brands by number of Soy Protein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Proteine din soia (isolate) | 454 |
| Soy | 20 |
| Soy | 15 |
| Soy | 1 |
| Soy | 1 |
| Soy | 1 |
Regulatory & positioning
| Botanical source | Glycine max |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss |
No EFSA-authorized health claim exists for Soy Protein, yet brands market it for weight loss — the gap between claim and positioning is itself a competitive signal.
Where Soy Protein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Soy Protein?
Soy protein (Glycine max) is a plant-derived protein commonly used as a protein source in dietary supplements. It is classified as a complete protein, containing all essential amino acids. Soy protein is frequently incorporated into products marketed for weight loss, sports nutrition, and general protein supplementation. It is valued for its plant origin and versatility in various formulations, including powders, bars, and ready-to-drink beverages.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access