Sodium Chloride on the European supplement market
Most ingredient pages tell you what Sodium Chloride is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 126 Sodium Chloride products from 63 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Poland shows the heaviest advertising, while Poland has the largest shelf. The median EU shelf price sits around €25.
How brands use Sodium Chloride, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 17 | 7 | — | — | €29.90 |
| United Kingdom | 14 | 8 | — | — | £18.45 |
| France | 5 | 4 | — | — | — |
| Italy | 15 | 7 | — | — | €15.90 |
| Spain | 13 | 8 | — | — | €22.41 |
| Romania | 4 | 3 | — | — | — |
| United States | 15 | 11 | — | — | $42.00 |
| Austria | 8 | 4 | — | — | €29.90 |
Who is on the shelf right now
Top brands by number of Sodium Chloride products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Sodium chloride | 117 |
| Natriumchlorid (pink Himalayan salt) | 3 |
| Natriumchlorid (pink salt) | 2 |
| Natriumchlorid (unrefined) | 1 |
| Natriumchlorid (rock salt) | 1 |
| Sea Salt | 1 |
Regulatory & positioning
| Botanical source | Sodium Chloride |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration |
No EFSA-authorized health claim exists for Sodium Chloride, yet brands market it for hydration — the gap between claim and positioning is itself a competitive signal.
Where Sodium Chloride shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sodium Chloride?
Sodium chloride is an inorganic mineral compound commonly known as table salt. It is widely used in dietary supplements, particularly those marketed for hydration and electrolyte balance. Sodium chloride serves as a source of sodium and chloride ions, which are essential electrolytes in the body. It is frequently included in sports nutrition products, oral rehydration solutions, and electrolyte blends. As a mineral ingredient, sodium chloride is valued for its role in maintaining electrolyte content in formulations designed to support fluid replenishment and hydration.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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