Sodium Bicarbonate on the European supplement market
Most ingredient pages tell you what Sodium Bicarbonate is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 82 Sodium Bicarbonate products from 49 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €16.
New Sodium Bicarbonate ads launched per month on Meta — last 6 months.
How brands use Sodium Bicarbonate, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 23 | 10 | — | — | €18.45 |
| United Kingdom | 11 | 7 | — | — | £18.39 |
| France | 5 | 3 | 1 | 1 | €9.99 |
| Italy | 10 | 8 | — | — | €19.00 |
| Spain | 4 | 3 | 1 | 1 | — |
| Romania | 12 | 7 | 3 | 2 | 26.58 RON |
| United States | 3 | 2 | — | — | — |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Sodium Bicarbonate products, and the forms they use.
Regulatory & positioning
| Botanical source | Sodium bicarbonate |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health |
No EFSA-authorized health claim exists for Sodium Bicarbonate, yet brands market it for gut health — the gap between claim and positioning is itself a competitive signal.
Where Sodium Bicarbonate shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sodium Bicarbonate?
Sodium bicarbonate is an inorganic compound commonly classified as a mineral salt. It is widely used in dietary supplements, particularly in formulations marketed for gut health and digestive support. Sodium bicarbonate functions primarily as an alkalizing agent and is often included in effervescent tablets, powders, and antacid blends. Its role in supplements is typically related to pH regulation within the gastrointestinal tract. This ingredient is valued for its neutralizing properties and is frequently found in products aimed at maintaining digestive comfort.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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