Sodium on the European supplement market
Most ingredient pages tell you what Sodium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,865 Sodium products from 485 brands across the EU and US. 106 brands advertise it on Meta right now, and new-ad activity cooled 45% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €21.
New Sodium ads launched per month on Meta — last 6 months.
How brands use Sodium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 291 | 79 | 218 | 21 | €21.99 |
| United Kingdom | 613 | 103 | 13 | 1 | £24.99 |
| France | 83 | 23 | 78 | 12 | €17.90 |
| Italy | 140 | 38 | 59 | 14 | €19.99 |
| Spain | 194 | 44 | 102 | 18 | €21.00 |
| Romania | 144 | 44 | 51 | 16 | 59.00 RON |
| United States | 203 | 88 | 28 | 15 | $36.99 |
| Austria | 37 | 13 | 14 | 4 | €22.49 |
Who is on the shelf right now
Top brands by number of Sodium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Sodiu | 933 |
| Sodium Chloride | 443 |
| Sodium Citrate | 337 |
| Sodium Carbonate | 133 |
| Sodium Chloride | 101 |
| Sodiu (phosphate) | 33 |
Regulatory & positioning
| Botanical source | Sodium |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | hydration, gut health |
Where Sodium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sodium?
Sodium is a mineral commonly used in dietary supplements. It is an essential electrolyte involved in maintaining fluid balance within the body. Sodium is frequently included in products marketed for hydration and electrolyte replenishment, as well as in formulations targeting gut health. It is often combined with other minerals such as potassium and magnesium to support electrolyte blends. Sodium can be found in various supplement forms, including powders, capsules, and tablets, catering to sports nutrition, wellness, and digestive health markets.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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