Small-Flowered Mullein on the European supplement market
Most ingredient pages tell you what Small-Flowered Mullein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 93 Small-Flowered Mullein products from 57 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €38.
New Small-Flowered Mullein ads launched per month on Meta — last 6 months.
How brands use Small-Flowered Mullein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 3 | — | — | — |
| United Kingdom | 2 | 1 | — | — | — |
| France | 4 | 3 | — | — | — |
| Italy | 7 | 5 | 12 | 2 | €37.54 |
| Spain | 7 | 6 | — | — | €37.54 |
| Romania | 50 | 24 | 7 | 2 | 47.87 RON |
| Switzerland | 1 | 1 | — | — | — |
| Poland | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Small-Flowered Mullein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Small-flowered Willowherb | 43 |
| Pufuliță cu flori mici | 42 |
| Small-flowered Willowherb | 4 |
| Pufulită-cu-flori-mici (herba) | 2 |
| Small-flowered Willowherb | 1 |
| Small-flowered Willowherb Oxide | 1 |
Regulatory & positioning
| Botanical source | Small-Flowered Mullein |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | mens health, joint health, gut health |
No EFSA-authorized health claim exists for Small-Flowered Mullein, yet brands market it for mens health, joint health, gut health — the gap between claim and positioning is itself a competitive signal.
Where Small-Flowered Mullein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Small-Flowered Mullein?
Small-Flowered Mullein is a botanical extract derived from the flowers and leaves of the Verbascum species. It is commonly incorporated into dietary supplements, particularly those marketed for men’s health, joint health, and gut health. As a plant-based ingredient, it is valued for its inclusion in formulations aiming to diversify botanical profiles. Small-Flowered Mullein is typically found in herbal blends, tinctures, and capsules, appealing to brands seeking natural plant extracts in their product lines.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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