Slippery Elm on the European supplement market
Most ingredient pages tell you what Slippery Elm is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 114 Slippery Elm products from 69 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €40.
New Slippery Elm ads launched per month on Meta — last 6 months.
How brands use Slippery Elm, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 5 | — | — | €39.95 |
| United Kingdom | 41 | 21 | 1 | 1 | £26.63 |
| France | 10 | 4 | 7 | 2 | €39.99 |
| Italy | 3 | 3 | — | — | — |
| Spain | 3 | 3 | 5 | 1 | — |
| Romania | 11 | 8 | — | — | 51.65 RON |
| United States | 35 | 22 | — | — | $39.95 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Slippery Elm products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ulmus roșu Extract | 32 |
| Ulmus roșu (bark powder) | 29 |
| Ulmus roșu | 22 |
| Ulmus rubra Muhl. | 12 |
| Ulmus roșu (mucilage) | 8 |
| Ulmus roșu (organic) | 5 |
Regulatory & positioning
| Botanical source | Ulmus rubra |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health |
No EFSA-authorized health claim exists for Slippery Elm, yet brands market it for gut health — the gap between claim and positioning is itself a competitive signal.
Where Slippery Elm shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Slippery Elm?
Slippery Elm (Ulmus rubra) is a plant-derived botanical extract obtained from the inner bark of the elm tree. It is commonly included in dietary supplements formulated for gut health due to its mucilaginous properties, which contribute to its use in products marketed for digestive comfort and soothing effects. Slippery Elm is typically found in powders, capsules, and lozenges designed to be part of formulations targeting gastrointestinal wellness. Its natural polysaccharide content makes it a popular ingredient in herbal and natural supplement lines focused on digestive care.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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