Silver Birch on the European supplement market
Most ingredient pages tell you what Silver Birch is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 160 Silver Birch products from 65 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €34.
How brands use Silver Birch, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | — |
| France | 10 | 7 | — | — | €19.90 |
| Italy | 54 | 19 | — | — | €25.50 |
| Spain | 7 | 6 | — | — | €29.99 |
| Romania | 48 | 8 | 1 | 1 | 88.40 RON |
| United States | 1 | 1 | — | — | — |
| Austria | 5 | 3 | — | — | €59.95 |
| Poland | 9 | 4 | — | — | 43.90 PLN |
Who is on the shelf right now
Top brands by number of Silver Birch products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| SE: Vårtbjörk Extract | 54 |
| SE: Vårtbjörk (buds) | 19 |
| SE: Vårtbjörk (organic) | 15 |
| SE: Vårtbjörk (frunze) | 12 |
| SE: Vårtbjörk (glycerinated macerate) | 11 |
| SE: Vårtbjörk (tincture 1:5) | 10 |
Regulatory & positioning
| Botanical source | Betula pendula |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, joint health |
No EFSA-authorized health claim exists for Silver Birch, yet brands market it for urinary kidney, joint health — the gap between claim and positioning is itself a competitive signal.
Where Silver Birch shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Silver Birch?
Silver Birch (Betula pendula) is a botanical extract derived from the leaves and bark of the birch tree. It is commonly used in dietary supplements formulated for urinary and kidney health as well as joint health products. The extract contains various bioactive compounds such as flavonoids and phenolic glycosides. Silver Birch is valued in formulations targeting consumers interested in natural plant-based ingredients. It is typically incorporated in herbal blends or as a standalone extract in capsules, tablets, and liquid supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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