Silicon on the European supplement market
Most ingredient pages tell you what Silicon is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 431 Silicon products from 193 brands across the EU and US. 33 brands advertise it on Meta right now, and new-ad activity cooled 14% in the last 30 days. Italy shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €39.
New Silicon ads launched per month on Meta — last 6 months.
How brands use Silicon, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 105 | 47 | 7 | 4 | €39.95 |
| United Kingdom | 40 | 12 | 1 | 1 | £32.25 |
| France | 20 | 13 | 14 | 6 | €30.36 |
| Italy | 26 | 13 | 31 | 6 | €59.90 |
| Spain | 49 | 27 | 13 | 3 | €31.32 |
| Romania | 105 | 34 | 15 | 5 | 177.50 RON |
| United States | 19 | 11 | 5 | 2 | $64.99 |
| Austria | 14 | 10 | 13 | 2 | €34.90 |
Who is on the shelf right now
Top brands by number of Silicon products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Siliciu | 234 |
| Silicon | 92 |
| Siliciu (choline-stabilized orthosilicic acid) | 15 |
| Siliciu (organic) | 13 |
| Siliciu (Mesoporosil) | 11 |
| Siliciu Extract | 9 |
Regulatory & positioning
| Botanical source | Silicon |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | beauty, longevity |
Where Silicon shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Silicon?
Silicon is a trace mineral commonly found in dietary supplements. It is used in products marketed for beauty and longevity due to its role as a structural element in connective tissues. Silicon is often included in formulations aimed at skin, hair, and nail health, as well as in supplements targeting overall aging support. It is typically sourced from compounds such as silicon dioxide or orthosilicic acid and can be combined with other minerals and vitamins in complex formulations. Its inclusion is intended to complement other ingredients in multi-ingredient supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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