Silica on the European supplement market
Most ingredient pages tell you what Silica is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 218 Silica products from 108 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity cooled 25% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €51.
New Silica ads launched per month on Meta — last 6 months.
How brands use Silica, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 35 | 23 | 6 | 1 | €29.65 |
| United Kingdom | 80 | 36 | 12 | 1 | £32.90 |
| France | 5 | 4 | — | — | €34.00 |
| Italy | 25 | 7 | 2 | 1 | €59.99 |
| Spain | 8 | 7 | — | — | €32.95 |
| Romania | 19 | 6 | — | — | 163.00 RON |
| United States | 28 | 13 | 1 | 1 | $39.99 |
| Austria | 4 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Silica products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Silica | 129 |
| Silicon Dioxide | 34 |
| Kieselerde Extract | 32 |
| Kieselerde (bamboo) | 7 |
| Silicon Dioxide | 4 |
| Kieselerde (from bamboo) | 4 |
Regulatory & positioning
| Botanical source | Silica |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty, joint health |
No EFSA-authorized health claim exists for Silica, yet brands market it for beauty, joint health — the gap between claim and positioning is itself a competitive signal.
Where Silica shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Silica?
Silica is a mineral commonly used as an ingredient in dietary supplements. It is often included in formulations marketed for beauty and joint health products. Silica is valued for its role as a structural component in the body and is frequently found in supplements aimed at supporting skin, hair, nails, and connective tissues. It is typically sourced in forms such as silicon dioxide or orthosilicic acid and can be incorporated as a standalone ingredient or combined with other minerals and botanicals in complex formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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