Shilajit on the European supplement market
Most ingredient pages tell you what Shilajit is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,032 Shilajit products from 352 brands across the EU and US. 100 brands advertise it on Meta right now, and new-ad activity cooled 52% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €32.
New Shilajit ads launched per month on Meta — last 6 months.
How brands use Shilajit, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 116 | 55 | 79 | 10 | €34.93 |
| United Kingdom | 461 | 89 | 199 | 17 | £39.99 |
| France | 63 | 33 | 430 | 16 | €34.95 |
| Italy | 31 | 19 | 89 | 7 | €31.99 |
| Spain | 42 | 20 | 116 | 9 | €23.97 |
| Romania | 68 | 31 | 79 | 7 | 99.00 RON |
| United States | 152 | 48 | 44 | 13 | $49.73 |
| Austria | 6 | 6 | 106 | 7 | €34.97 |
Who is on the shelf right now
Top brands by number of Shilajit products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Shilajit | 610 |
| Shilajit Extract | 217 |
| Shilajit (resin) | 114 |
| Shilajit (purified) | 18 |
| Shilajit (pure) | 12 |
| Shilajit (resin powder) | 7 |
Regulatory & positioning
| Botanical source | Asphaltum punjabianum |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health, immunity |
No EFSA-authorized health claim exists for Shilajit, yet brands market it for joint health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Shilajit shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Shilajit?
Shilajit (Asphaltum punjabianum) is a natural mineral-rich substance formed from the decomposition of plant material over centuries. It is classified as a botanical extract with a complex composition including fulvic acid, humic substances, and trace minerals. Shilajit is commonly used in dietary supplements marketed for joint health and immunity. Its inclusion in formulations typically aims to leverage its mineral content and bioactive compounds. It is often found in capsules, powders, and liquid extracts designed for general wellness product lines.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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