Shiitake Mushroom on the European supplement market
Most ingredient pages tell you what Shiitake Mushroom is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 520 Shiitake Mushroom products from 205 brands across the EU and US. 31 brands advertise it on Meta right now, and new-ad activity grew 2% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €44.
New Shiitake Mushroom ads launched per month on Meta — last 6 months.
How brands use Shiitake Mushroom, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 98 | 25 | 27 | 5 | €43.90 |
| United Kingdom | 97 | 42 | — | — | £30.00 |
| France | 23 | 11 | 19 | 2 | €49.90 |
| Italy | 37 | 19 | 22 | 7 | €34.95 |
| Spain | 60 | 26 | 10 | 4 | €34.00 |
| Romania | 66 | 19 | 7 | 4 | 99.81 RON |
| United States | 57 | 31 | — | — | $40.95 |
| Austria | 4 | 3 | 2 | 1 | — |
Who is on the shelf right now
Top brands by number of Shiitake Mushroom products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lentinula edodes Extract | 224 |
| Shiitake | 107 |
| Ciupercă shiitake (polysaccharides and beta-glucans) | 53 |
| Shiitake | 29 |
| Shiitake | 28 |
| Ciupercă shiitake (40% polysaccharides – Beta 1.3) | 16 |
Regulatory & positioning
| Botanical source | Lentinula edodes |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Shiitake Mushroom, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Shiitake Mushroom shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Shiitake Mushroom?
Shiitake mushroom (Lentinula edodes) is a botanical ingredient derived from an edible fungus. It is commonly processed into extracts or powders for use in dietary supplements. Shiitake is frequently included in formulations marketed for immunity and longevity due to its traditional use and bioactive compounds. It is typically found in capsules, tablets, and functional blends alongside other mushroom extracts or botanicals. As a natural source of polysaccharides and other constituents, shiitake mushroom serves as a plant-based ingredient in various supplement categories targeting general wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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