Shepherd's Purse on the European supplement market
Most ingredient pages tell you what Shepherd's Purse is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 107 Shepherd's Purse products from 34 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €30.
New Shepherd's Purse ads launched per month on Meta — last 6 months.
How brands use Shepherd's Purse, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 3 | — | — | €29.65 |
| United Kingdom | 2 | 2 | — | — | — |
| France | 2 | 2 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Romania | 89 | 19 | — | — | 37.12 RON |
| United States | 6 | 5 | — | — | $16.99 |
| Poland | 1 | 1 | — | — | — |
| BG | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Shepherd's Purse products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Capsella bursa-pastoris | 52 |
| Traista ciobanului (extract) | 33 |
| Plantain | 9 |
| Plantain | 4 |
| Mullein | 4 |
| Plantain | 2 |
Regulatory & positioning
| Botanical source | Shepherd's Purse |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, blood pressure, urinary kidney |
No EFSA-authorized health claim exists for Shepherd's Purse, yet brands market it for womens health, blood pressure, urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Shepherd's Purse shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Shepherd's Purse?
Shepherd's Purse (Capsella bursa-pastoris) is a botanical extract derived from a common herbaceous plant. It is used in dietary supplements primarily targeting women’s health, blood pressure management, and urinary or kidney support. The extract contains various phytochemicals, including flavonoids and alkaloids, which contribute to its inclusion in formulations. Shepherd's Purse is typically found in herbal blends or single-ingredient products aimed at consumers interested in natural plant-based options within these categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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