Shatavari on the European supplement market
Most ingredient pages tell you what Shatavari is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 263 Shatavari products from 107 brands across the EU and US. 10 brands advertise it on Meta right now, and new-ad activity cooled 50% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €37.
New Shatavari ads launched per month on Meta — last 6 months.
How brands use Shatavari, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 42 | 21 | — | — | €39.95 |
| United Kingdom | 100 | 26 | — | — | £40.80 |
| France | 11 | 5 | 22 | 2 | €39.00 |
| Italy | 3 | 3 | 2 | 1 | — |
| Spain | 8 | 5 | 9 | 2 | €30.70 |
| Romania | 29 | 12 | 1 | 1 | 40.20 RON |
| United States | 40 | 16 | 3 | 2 | $44.16 |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Shatavari products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Asparagus | 159 |
| Asparagus racemosus Willd. | 29 |
| Asparagus | 28 |
| Asparagus (organic powder) | 22 |
| Asparagus (root powder) | 7 |
| Asparagus | 6 |
Regulatory & positioning
| Botanical source | Asparagus racemosus |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sexual health, womens health, gut health |
No EFSA-authorized health claim exists for Shatavari, yet brands market it for sexual health, womens health, gut health — the gap between claim and positioning is itself a competitive signal.
Where Shatavari shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Shatavari?
Shatavari (Asparagus racemosus) is a botanical extract derived from the roots of a climbing plant native to India. It is classified as a plant-based ingredient commonly included in dietary supplements. Shatavari is used in products marketed for sexual health, women’s health, and gut health. Its inclusion in formulations is often aimed at addressing specific consumer interests related to these areas. The extract contains various phytochemicals, including saponins, which contribute to its profile as a botanical ingredient in the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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