Senna on the European supplement market
Most ingredient pages tell you what Senna is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 210 Senna products from 90 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €13.
New Senna ads launched per month on Meta — last 6 months.
How brands use Senna, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 1 | — | — | — |
| United Kingdom | 21 | 11 | — | — | £29.95 |
| France | 4 | 2 | — | — | — |
| Italy | 23 | 15 | 1 | 1 | €15.40 |
| Spain | 20 | 11 | — | — | €9.68 |
| Romania | 103 | 30 | 5 | 2 | 46.00 RON |
| United States | 22 | 14 | — | — | $39.99 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Senna products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Senna Extract | 70 |
| Senna alexandrina | 63 |
| Senna | 27 |
| Senna (leaf) | 9 |
| Senna (leaf powder) | 8 |
| Senna (leaves) | 6 |
Regulatory & positioning
| Botanical source | Senna alexandrina |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, weight loss |
No EFSA-authorized health claim exists for Senna, yet brands market it for gut health, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Senna shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Senna?
Senna (Senna alexandrina) is a botanical extract derived from the leaves and pods of the Senna plant. It is commonly included in dietary supplements formulated for gut health and weight management. Senna is classified as a natural plant-based ingredient and is often used in products marketed for digestive support and cleansing. Its active compounds belong to a group of natural substances known as anthraquinones. Senna extracts are typically standardized to these compounds to ensure consistency in formulation. It is widely used in herbal and natural supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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