Selenium on the European supplement market
Most ingredient pages tell you what Selenium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 5,796 Selenium products from 1,104 brands across the EU and US. 197 brands advertise it on Meta right now, and new-ad activity cooled 9% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €29.
New Selenium ads launched per month on Meta — last 6 months.
How brands use Selenium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1,383 | 192 | 231 | 34 | €30.93 |
| United Kingdom | 1,156 | 189 | 38 | 4 | £25.99 |
| France | 325 | 102 | 88 | 26 | €29.00 |
| Italy | 402 | 119 | 216 | 29 | €24.90 |
| Spain | 404 | 112 | 126 | 26 | €26.27 |
| Romania | 700 | 87 | 171 | 28 | 107.50 RON |
| United States | 284 | 99 | 45 | 10 | $39.95 |
| Austria | 192 | 46 | 41 | 10 | €29.95 |
Who is on the shelf right now
Top brands by number of Selenium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Seleniu | 2,891 |
| Seleniu (sodium selenite) | 1,020 |
| Seleniu (L-selenomethionine) | 885 |
| Seleniu (yeast) | 276 |
| Seleniu (sodium selenate) | 275 |
| Seleniu (selenite) | 150 |
Regulatory & positioning
| Botanical source | Selenium amino acid chelate |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | immunity, hormonal |
Where Selenium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Selenium?
Selenium amino acid chelate is a mineral compound where selenium is bound to amino acids, enhancing its bioavailability. It is commonly used in dietary supplements as a source of the essential trace mineral selenium. This ingredient is frequently included in formulations marketed for immunity and hormonal health. Selenium amino acid chelate is favored in various supplement types, including multivitamins, mineral complexes, and targeted formulations aimed at supporting overall nutritional balance.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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