Sea Salt on the European supplement market
Most ingredient pages tell you what Sea Salt is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 140 Sea Salt products from 60 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Sea Salt ads launched per month on Meta — last 6 months.
How brands use Sea Salt, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 26 | 9 | 5 | 1 | €31.90 |
| United Kingdom | 51 | 19 | 1 | 1 | £35.00 |
| France | 2 | 1 | 2 | 1 | — |
| Italy | 3 | 3 | 1 | 1 | — |
| Spain | 3 | 2 | — | — | — |
| Romania | 7 | 4 | — | — | 77.50 RON |
| United States | 31 | 16 | 20 | 5 | $59.99 |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Sea Salt products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Sare de mare Citrat | 33 |
| Sea salt | 33 |
| Sare de mare (grey) | 31 |
| Sare de mare (Himalayan) | 9 |
| Sare de mare Extract | 9 |
| Sare de mare (celtic) | 7 |
Regulatory & positioning
| Botanical source | Sea salt |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration |
No EFSA-authorized health claim exists for Sea Salt, yet brands market it for hydration — the gap between claim and positioning is itself a competitive signal.
Where Sea Salt shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sea Salt?
Sea salt is a mineral substance obtained through the evaporation of seawater. It primarily consists of sodium chloride along with trace amounts of other minerals such as magnesium, calcium, and potassium. Sea salt is commonly used in dietary supplements formulated for hydration and electrolyte balance. It is found in products marketed for sports nutrition, electrolyte replenishment, and general wellness where mineral content is emphasized. As a natural source of minerals, sea salt is often included to complement other ingredients in formulations targeting fluid balance and mineral intake.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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