Sea Moss on the European supplement market
Most ingredient pages tell you what Sea Moss is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 156 Sea Moss products from 69 brands across the EU and US. 16 brands advertise it on Meta right now, and new-ad activity cooled 14% in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €35.
New Sea Moss ads launched per month on Meta — last 6 months.
How brands use Sea Moss, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 8 | 7 | 1 | 1 | €36.40 |
| United Kingdom | 52 | 24 | 6 | 2 | £30.00 |
| France | 4 | 4 | 20 | 1 | — |
| Italy | 12 | 4 | — | — | €32.61 |
| Spain | 5 | 2 | 1 | 1 | — |
| Romania | 9 | 4 | — | — | 129.00 RON |
| United States | 56 | 18 | 79 | 6 | $39.95 |
| Austria | 0 | 0 | 61 | 4 | — |
Who is on the shelf right now
Top brands by number of Sea Moss products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Muschi de mare (full spectrum) | 71 |
| Muschi de mare Extract | 26 |
| Muschi de mare (gel) | 23 |
| Muschi de mare | 12 |
| Muschi de mare Marin | 6 |
| Muschi de mare (organic) | 6 |
Regulatory & positioning
| Botanical source | Sea moss |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, hydration |
No EFSA-authorized health claim exists for Sea Moss, yet brands market it for immunity, hydration — the gap between claim and positioning is itself a competitive signal.
Where Sea Moss shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sea Moss?
Sea moss is a type of marine botanical extract derived from red algae species. It is commonly used in dietary supplements formulated for hydration and immune system support. Sea moss contains a variety of minerals, vitamins, and polysaccharides, contributing to its inclusion in products aimed at overall wellness. It is often incorporated into powders, capsules, and functional beverages. Its natural composition makes it a popular ingredient in plant-based and vegan supplement formulations marketed for hydration and immunity.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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