Sea Buckthorn on the European supplement market
Most ingredient pages tell you what Sea Buckthorn is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 488 Sea Buckthorn products from 182 brands across the EU and US. 31 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €30.
New Sea Buckthorn ads launched per month on Meta — last 6 months.
How brands use Sea Buckthorn, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 48 | 19 | 10 | 3 | €28.28 |
| United Kingdom | 99 | 35 | — | — | £40.98 |
| France | 9 | 8 | 1 | 1 | €39.40 |
| Italy | 28 | 18 | 14 | 8 | €28.00 |
| Spain | 35 | 23 | 8 | 4 | €29.95 |
| Romania | 220 | 46 | 59 | 13 | 80.00 RON |
| United States | 14 | 9 | — | — | $38.60 |
| Austria | 3 | 3 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Sea Buckthorn products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cătină Extract | 153 |
| Cătină | 127 |
| Cătină (fruit powder) | 47 |
| Cătină (ulei esențial) | 40 |
| Cătină (fatty acids) | 31 |
| Cătină (juice) | 15 |
Regulatory & positioning
| Botanical source | Hippophae rhamnoides |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, heart health, beauty |
No EFSA-authorized health claim exists for Sea Buckthorn, yet brands market it for immunity, heart health, beauty — the gap between claim and positioning is itself a competitive signal.
Where Sea Buckthorn shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sea Buckthorn?
Sea Buckthorn (Hippophae rhamnoides) is a botanical extract derived from the berries and seeds of the Sea Buckthorn plant. It is rich in a variety of bioactive compounds, including fatty acids, vitamins, and antioxidants. This ingredient is commonly used in dietary supplements marketed for immunity, heart health, and beauty-related applications. Sea Buckthorn is often incorporated into formulations such as capsules, softgels, and functional beverages, appealing to consumers interested in plant-based and natural ingredient profiles.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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