Saw Palmetto on the European supplement market
Most ingredient pages tell you what Saw Palmetto is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 741 Saw Palmetto products from 374 brands across the EU and US. 47 brands advertise it on Meta right now, and new-ad activity cooled 57% in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €37.
New Saw Palmetto ads launched per month on Meta — last 6 months.
How brands use Saw Palmetto, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 86 | 46 | — | — | €32.56 |
| United Kingdom | 125 | 57 | 27 | 3 | £34.98 |
| France | 35 | 22 | 28 | 7 | €34.90 |
| Italy | 77 | 45 | 141 | 11 | €24.95 |
| Spain | 85 | 52 | 59 | 9 | €34.90 |
| Romania | 119 | 47 | 23 | 5 | 80.44 RON |
| United States | 115 | 50 | 32 | 10 | $42.15 |
| Austria | 16 | 7 | — | — | €59.95 |
Who is on the shelf right now
Top brands by number of Saw Palmetto products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract | 467 |
| Serenoa repens | 245 |
| Saw palmetto | 21 |
| Saw palmetto (berries) | 7 |
| Saw palmetto (ulei esențial) | 6 |
| Saw palmetto Oxid | 4 |
Regulatory & positioning
| Botanical source | Serenoa repens and Urtica dioica |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | mens health, urinary kidney, beauty |
No EFSA-authorized health claim exists for Saw Palmetto, yet brands market it for mens health, urinary kidney, beauty — the gap between claim and positioning is itself a competitive signal.
Where Saw Palmetto shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Saw Palmetto?
Saw Palmetto (Serenoa repens) and Nettle (Urtica dioica) are botanical extracts commonly used in dietary supplements. Saw Palmetto is derived from the fruit of the Serenoa repens plant, while Nettle extract comes from the leaves and roots of Urtica dioica. These plant-based ingredients are frequently included in formulations targeting men's health, urinary and kidney support, and beauty products. They are valued for their natural origin and are often combined with other botanicals or nutrients in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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