Salicylic Acid on the European supplement market
Most ingredient pages tell you what Salicylic Acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 46 Salicylic Acid products from 26 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €40.
How brands use Salicylic Acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 2 | — | — | — |
| United Kingdom | 3 | 3 | — | — | — |
| France | 5 | 4 | — | — | €40.00 |
| Italy | 3 | 3 | — | — | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 22 | 4 | 3 | 1 | 66.11 RON |
| United States | 3 | 3 | — | — | — |
| Poland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Salicylic Acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Salicylic acid | 42 |
| Acid salicilic (betaine) | 3 |
| Acid salicilic (natural) | 1 |
Regulatory & positioning
| Botanical source | Salicylic Acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty, joint health |
No EFSA-authorized health claim exists for Salicylic Acid, yet brands market it for beauty, joint health — the gap between claim and positioning is itself a competitive signal.
Where Salicylic Acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Salicylic Acid?
Salicylic Acid is a beta hydroxy acid (BHA) commonly derived from plant sources or synthesized for use in supplements. It is frequently incorporated in formulations marketed for beauty and joint health, often included for its exfoliating properties in topical products or as a component in joint support blends. Salicylic Acid is not a vitamin, mineral, amino acid, or probiotic, but a chemical compound used in various supplement categories. Its inclusion is typically aimed at products targeting skin appearance and comfort-related formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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