Salicin on the European supplement market
Most ingredient pages tell you what Salicin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 22 Salicin products from 19 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €25.
How brands use Salicin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 4 | — | — | €24.90 |
| France | 1 | 1 | — | — | — |
| Italy | 0 | 0 | 2 | 1 | — |
| Spain | 2 | 2 | — | — | — |
| Romania | 8 | 6 | — | — | 39.37 RON |
| United States | 2 | 2 | — | — | — |
| Austria | 1 | 1 | — | — | — |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Salicin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Salicină | 17 |
| White Willow | 6 |
Regulatory & positioning
| Botanical source | Salicin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health |
No EFSA-authorized health claim exists for Salicin, yet brands market it for joint health — the gap between claim and positioning is itself a competitive signal.
Where Salicin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Salicin?
Salicin is a naturally occurring plant-derived compound classified as a phenolic glycoside. It is commonly extracted from the bark of willow trees and other related species. Salicin is used in dietary supplements primarily marketed for joint health and comfort. It is often included in formulations targeting individuals seeking botanical-based ingredients. The compound serves as a precursor to other bioactive substances and is valued for its traditional use in botanical extracts. Salicin is typically found in products emphasizing natural or plant-based components within the joint health category.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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