Sage on the European supplement market
Most ingredient pages tell you what Sage is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 895 Sage products from 313 brands across the EU and US. 36 brands advertise it on Meta right now, and new-ad activity cooled 54% in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €27.
New Sage ads launched per month on Meta — last 6 months.
How brands use Sage, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 110 | 43 | 40 | 8 | €30.25 |
| United Kingdom | 161 | 66 | — | — | £24.99 |
| France | 35 | 19 | 13 | 6 | €20.75 |
| Italy | 61 | 36 | 8 | 6 | €24.90 |
| Spain | 76 | 41 | 16 | 7 | €22.28 |
| Romania | 344 | 48 | 30 | 6 | 48.00 RON |
| United States | 32 | 14 | — | — | $22.95 |
| Austria | 21 | 13 | 3 | 2 | €27.35 |
Who is on the shelf right now
Top brands by number of Sage products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Salvie Extract | 319 |
| Sage Essential Oil | 129 |
| Salvie | 107 |
| Rosmarinic Acid | 91 |
| Salvia officinalis Extract | 31 |
| Salvie Ulei esențial Extract | 30 |
Regulatory & positioning
| Botanical source | Salvia officinalis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, heart health, weight loss |
No EFSA-authorized health claim exists for Sage, yet brands market it for immunity, heart health, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Sage shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Sage?
Sage (Salvia officinalis) is a botanical extract derived from the leaves of the sage plant. It is commonly incorporated into dietary supplements, particularly those marketed for immunity, heart health, and weight management. As a plant-based ingredient, sage contains a variety of phytochemicals, including essential oils and polyphenols. It is valued in formulations aiming to provide natural plant-derived components. Sage extract is typically used in capsules, tablets, and liquid supplements within the wellness and herbal product categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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