Saffron on the European supplement market
Most ingredient pages tell you what Saffron is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,005 Saffron products from 409 brands across the EU and US. 95 brands advertise it on Meta right now, and new-ad activity cooled 28% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €33.
New Saffron ads launched per month on Meta — last 6 months.
How brands use Saffron, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 156 | 66 | 138 | 8 | €35.90 |
| United Kingdom | 227 | 86 | 108 | 11 | £40.00 |
| France | 144 | 56 | 470 | 34 | €32.90 |
| Italy | 69 | 38 | 45 | 11 | €34.95 |
| Spain | 81 | 48 | 123 | 7 | €30.90 |
| Romania | 44 | 23 | — | — | 142.25 RON |
| United States | 70 | 41 | 23 | 12 | $40.95 |
| Austria | 14 | 10 | 45 | 7 | €28.80 |
Who is on the shelf right now
Top brands by number of Saffron products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Crocus sativus L. (extract) | 854 |
| Șofran (stigma powder) | 73 |
| Șofran Extract | 52 |
| Safranal | 15 |
| Crocin | 11 |
| Șofran (threads) | 3 |
Regulatory & positioning
| Botanical source | Crocus sativus L. |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, weight loss, sexual health |
No EFSA-authorized health claim exists for Saffron, yet brands market it for stress, weight loss, sexual health — the gap between claim and positioning is itself a competitive signal.
Where Saffron shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Saffron?
Saffron (Crocus sativus L.) is a botanical extract derived from the dried stigmas of the Crocus sativus flower. It is commonly used as an ingredient in dietary supplements, particularly those marketed for stress and mood management, weight loss, and sexual health. As a plant-based extract, saffron contains various bioactive compounds such as crocin, picrocrocin, and safranal. Its inclusion in formulations is often aimed at supporting product positioning in categories related to emotional well-being and metabolic health.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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