Safflower on the European supplement market
Most ingredient pages tell you what Safflower is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 42 Safflower products from 35 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €28.
How brands use Safflower, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 4 | — | — | — |
| United Kingdom | 6 | 4 | — | — | £36.00 |
| France | 8 | 7 | — | — | €32.90 |
| Italy | 7 | 6 | — | — | €22.50 |
| Spain | 4 | 4 | — | — | — |
| Romania | 5 | 3 | — | — | 99.00 RON |
| United States | 1 | 1 | 1 | 1 | — |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Safflower products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Safflower (non-GMO) | 14 |
| Șofrănaș non-OMG Extract | 11 |
| Safflower (Non-GMO) | 4 |
| Carthamus tinctorius L. | 4 |
| Șofrănaș non-OMG Microîncapsulat | 3 |
| Șofrănaș non-OMG (concentrate) | 3 |
Regulatory & positioning
| Botanical source | Carthamus tinctorius |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty, hydration |
No EFSA-authorized health claim exists for Safflower, yet brands market it for beauty, hydration — the gap between claim and positioning is itself a competitive signal.
Where Safflower shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Safflower?
Safflower (Carthamus tinctorius) is a botanical extract derived from the seeds of the safflower plant. It is primarily known for its content of fatty acids, particularly linoleic acid, making it a source of plant-based oils. Safflower extract is commonly used in dietary supplements formulated for beauty and hydration purposes. It is often included in products such as skin health blends, moisturizing formulations, and other supplements marketed for maintaining skin appearance and hydration.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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