Safed Musli on the European supplement market
Most ingredient pages tell you what Safed Musli is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 89 Safed Musli products from 25 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity cooled 29% in the last 30 days. Austria shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
New Safed Musli ads launched per month on Meta — last 6 months.
How brands use Safed Musli, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 2 | 1 | 1 | — |
| United Kingdom | 72 | 12 | — | — | £49.99 |
| France | 0 | 0 | 1 | 1 | — |
| Italy | 2 | 2 | — | — | — |
| Spain | 1 | 1 | 10 | 2 | — |
| Romania | 2 | 1 | — | — | — |
| United States | 7 | 4 | 2 | 1 | $52.58 |
| Austria | 1 | 1 | 47 | 2 | — |
Who is on the shelf right now
Top brands by number of Safed Musli products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Chlorophytum borivilianum Extract | 65 |
| Chlorophytum borivilianum (root powder) | 11 |
| Chlorophytum borivilianum | 10 |
| Chlorophytum borivilianum (root) | 3 |
Regulatory & positioning
| Botanical source | Chlorophytum borivilianum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | mens health, sexual health |
No EFSA-authorized health claim exists for Safed Musli, yet brands market it for mens health, sexual health — the gap between claim and positioning is itself a competitive signal.
Where Safed Musli shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Safed Musli?
Safed Musli (Chlorophytum borivilianum) is a botanical extract derived from a perennial herb native to India. It is commonly incorporated in dietary supplements formulated for men's health and sexual health products. As a plant-based ingredient, Safed Musli is valued for its traditional use in herbal formulations. It is typically included in blends aimed at addressing aspects related to vitality and wellness in male-focused supplement categories. The extract is available in various forms, including powders and standardized extracts, suitable for incorporation into capsules, tablets, and functional blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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