Rye on the European supplement market
Most ingredient pages tell you what Rye is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 22 Rye products from 16 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while Spain has the largest shelf. The median EU shelf price sits around —.
How brands use Rye, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 2 | — | — | — |
| United Kingdom | 3 | 3 | — | — | — |
| France | 2 | 1 | — | — | — |
| Italy | 2 | 1 | — | — | — |
| Spain | 5 | 4 | — | — | — |
| Romania | 5 | 3 | — | — | 69.80 RON |
| United States | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Rye products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Secară Extract | 11 |
| Secară (bran) | 3 |
| Secale cereale | 3 |
| Radicele de Secara (extract) | 2 |
| Bee Pollen | 1 |
| Secară (radichette) | 1 |
Regulatory & positioning
| Botanical source | Secale cereale |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health |
No EFSA-authorized health claim exists for Rye, yet brands market it for gut health — the gap between claim and positioning is itself a competitive signal.
Where Rye shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Rye?
Rye (Secale cereale) is a cereal grain commonly used as a plant-based ingredient in dietary supplements. It is typically included in formulations aimed at gut health due to its content of dietary fibers and bioactive compounds. Rye is found in products such as fiber blends, digestive health supplements, and whole grain complexes. As a botanical source, it contributes to the diversity of plant materials used in gut-related supplement categories, often combined with other grains or fibers to enhance the overall formulation profile.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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